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Business Marketing by Lindsay N. Meredith, Peter M. Banting, Andrew C. Gross, etc., I.David Ford (Hardcover, 1993)

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The "Business Marketing" textbook, authored by Lindsay N. Meredith, Peter M. Banting, Andrew C. Gross, and I. David Ford, was published by HMH in 1993. This hardcover textbook, measuring 241 mm in height and 190 mm in width, is written in English and contains 768 pages. It is designed for business students at the university level, weighing 1425 g and featuring an ISBN-10 of 0395560837.

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Exploring the roles and practices in use today, this book brings a global view to the complex nature of the industrial marketplace. It incorporates real-world examples from around the globe in a thorough discussion of the traditional topics related to bringing products and services to industrial and organizational customers. Among the book's topics are buying behaviour, purchasing, market research techniques, service offerings and the market mix. The important roles of technology and competition are addressed in two separate chapters. The coverage encompasses high-tech, traditional, large and small businesses, light and heavy industry, services, and government in 20 complete cases.