International Public Relations : Negotiating Culture, Identity, and Power by T. Kenn Gaither and Patricia A. Curtin (2007, Perfect)

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Product Description : International Public Relations Negotiating Culture Identity and Power offers the first criticalcultural approach to international public relations theory and practice Authors Patricia A Curtin and T Kenn Gaither introduce students to a culturaleconomic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory political and cultural climates offers the first criticalcultural approach to international public relations theory and practice Authors Patricia A Curtin and T Kenn Gaither introduce students to a culturaleconomic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory political and cultural climates

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Product Identifiers

PublisherSAGE Publications, Incorporated
ISBN-101412914159
ISBN-139781412914154
eBay Product ID (ePID)87855954

Product Key Features

Number of Pages320 Pages
Publication NameInternational Public Relations : Negotiating Culture, Identity, and Power
LanguageEnglish
SubjectCommunication Studies, Public Relations
Publication Year2007
TypeTextbook
Subject AreaBusiness & Economics, Language Arts & Disciplines
AuthorT. Kenn Gaither, Patricia A. Curtin
FormatPerfect

Dimensions

Item Height0.6 in
Item Weight18 oz.
Item Length9 in
Item Width6 in

Additional Product Features

Intended AudienceCollege Audience

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