International Public Relations : Negotiating Culture, Identity, and Power by T. Kenn Gaither and Patricia A. Curtin (2007, Perfect)
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Product Description : International Public Relations Negotiating Culture Identity and Power offers the first criticalcultural approach to international public relations theory and practice Authors Patricia A Curtin and T Kenn Gaither introduce students to a culturaleconomic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory political and cultural climates offers the first criticalcultural approach to international public relations theory and practice Authors Patricia A Curtin and T Kenn Gaither introduce students to a culturaleconomic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory political and cultural climates