International Public Relations : Negotiating Culture, Identity, and Power by T. Kenn Gaither and Patricia A. Curtin (2007, Perfect)
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ISBN-13: 9781412914154, 978-1412914154. Key Features: Illustrates how theory informs practice: The cultural-economic model is built around the circuit-of-culture theory, and the associated practice matrix shows students how to apply this theory to any particular problem or issue.