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American Still Life : The Jim Beam Story and the Making of the World's #1 Bourbon by F. Paul Pacult (2003, Hardcover)
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"American Still Life" erz�hlt die Geschichte eines Familienunternehmens mit einer 200-j�hrigen Tradition: Jim Beam. Dieses Unternehmen hat es verstanden, den Herausforderungen der Zeit zu begegnen und sich st�ndig neu anzupassen - sei es an �ffentliche Regulierung, an die geschmacklichen Vorlieben seiner Kunden oder an die harte internationale Konkurrenz. Ausf�hrlich er�rtert werden auch Fragen zu Marketing und Markenbildung, Innovation, globaler Pr�senz und Wettbewerb, �ffentlicher Regulierung, Werbung und Akquisition. Jim Beam ist mit sagenhaften 5,1 Millionen Kisten weltweit der meist verkaufte Bourbon.
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100471444073
ISBN-139780471444077
eBay Product ID (ePID)87858863
Product Key Features
Book TitleAmerican Still Life : the Jim Beam Story and the Making of the World's #1 Bourbon
Number of Pages256 Pages
LanguageEnglish
TopicEntrepreneurship, Corporate & Business History
Publication Year2003
IllustratorYes
GenreBusiness & Economics
AuthorF. Paul Pacult
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight19.2 oz.
Item Length10.6 in
Item Width4.7 in
Additional Product Features
Intended AudienceTrade
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