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Marketing Excellence: Winning Companies Reveal the Secrets of Their Success by John Zealley, Hugh Burkitt (Hardcover, 2006)

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Author:-John Zealley, Hugh Burkitt. Publisher:-John Wiley & Sons INC International Concepts. Genre:-Marketing Textbook.

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Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners ? both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it?s likely that some operate in yours. Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today?s most revealing, readable and above all relevant lessons in Marketing Excellence.