Ziegfeld: The Man Who Invented Show Business by Ethan Mordden (Hardcover, 2008)

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When Florenz Ziegfeld started in theatre, it was flea circus and sideshow rolled into one. When he left, the glamorous world of 'show-biz' had been created. From the muscle man Sandow, to the songbird Anna Held, Ziegfeld learned that a big star filled seats and he hired them all for his Follies - Marilyn Miller, Will Rogers, Bert Williams, Eddie Cantor and Fanny Brice among them.