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Art and Science of Marketing : Marketing for Marketing Managers by Grahame R. Dowling (2005, Uk-Trade Paper)
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ISBN-13: 9780199285563, 978-0199285563. And to achieve the best results from your marketing requires a subtle blend of art and science. This is the province of marketing managers, direct marketers, advertisers, and consultants.
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About this product
Product Identifiers
PublisherOxford University Press, Incorporated
ISBN-10019928556X
ISBN-139780199285563
eBay Product ID (ePID)87871097
Product Key Features
Number of Pages464 Pages
Publication NameArt and Science of Marketing : Marketing for Marketing Managers
LanguageEnglish
SubjectMarketing / General
Publication Year2005
TypeTextbook
AuthorGrahame R. Dowling
Subject AreaBusiness & Economics
FormatUK-Trade Paper
Dimensions
Item Height1 in
Item Weight24.7 oz.
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceScholarly & Professional
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