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Disruption : Overturning Conventions and Shaking up the Marketplace by Jean-Marie Dru (1996, Hardcover)
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Subtitle Overturning Conventions and Shaking Up the Marketplace. disruption Disruption?. Its nothing new. Still, do you really understand what makes these ideas great?. Probably notunless, of course, youre already familiar with the principles and practices spelled out in Disruption, the groundbreaking new book by global advertising and marketing authority Jean-Marie Dru.
- Buy it nowDisruption: Overturning Conventions and Shaking Up the Marketplace by Jean-Marie
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100471165654
ISBN-139780471165651
eBay Product ID (ePID)87872981
Product Key Features
Book TitleDisruption : Overturning Conventions and Shaking Up the Marketplace
Number of Pages256 Pages
LanguageEnglish
TopicPersonal Success, Advertising & Promotion
Publication Year1996
IllustratorYes
GenreBusiness & Economics
AuthorJean-Marie Dru
Book SeriesAdweek Magazine Ser.
FormatHardcover
Dimensions
Item Height0.5 in
Item Weight12.3 oz.
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
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