Evolution and Cognition Ser.: Simple Heuristics That Make Us Smart by Gerd Gigerenzer, A. B. C. Research ABC Research Group and Peter M. Todd (2000, Trade Paperback)
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Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. These heuristics can enable both living organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality.