Picture 1 of 1

Stock photo

The Advertising Handbook - - Picture 1 of 1

The Advertising Handbook by Helen Powell, Iain Macrury, Jonathan Hardy, Sarah Hawkin (Paperback, 2009)

East Anglian Simply Textile (61090)

99.5% positive Feedback

Price:

£2.95

Free delivery in 2-3 days

Estimated between Wed, 9 Jul and Thu, 10 Jul

Returns:

60 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

Good

Book Title: The Advertising.

About this product

Product Information

The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness; and how companies measure their success. It challenges conventional wisdom about advertising power and authority to offer a realistic assessment of its role in business and also looks at the industry's future. The third edition offers new material and a new organising framework, whilst continuing to provide both an introduction and an authoritative guide to advertising theory and practice. It is shaped to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students -- as well as taking account of some of the most recent academic work in the field, and, of course, contemporary advertising innovations.