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The Burger King: Jim McLamore and the Building of an Empire by James Mclamore (Hardcover, 1997)

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Product Description : McLamore (cofounder and first CEO of Burger King) recounts the story of his steerage of the company from its small beginnings to its status as a billion dollar enterprise. He discusses campaigns and strategies that he is proud of, as well as mistakes such as the "Herb the Nerd" campaign, rated by Advertising Age as the worst campaign of 1985. Annotation c. by Book News, Inc., Portland, Or.

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In this intimate autobiography that entrepreneurs and managers will find instructive and inspirational, Jim McLamore looks back on the origins of the Burger King empire. He charts its growth over four decades, from the opening of the Insta Burger King in 1954 and the arrival of the Whopper to the chain's memorable (and not so memorable) ad campaigns. Brimming with McLamore's never-say-die spirit and drawing interesting parallels to the experiences of McDonald's founder Ray Kroc, this is the definitive look at an American original and philanthropist who helped usher in the fast-food era.