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Marketing Real Estate Internationally by M. A. Hines (Hardcover, 1988)

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The item is a book hardback or cased book. The Title is Marketing Real Estate Internationally. Pages Count - 254. Binding type - Hardcover. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions.

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Written by a specialist in domestic and international real estate, this book provides an introduction to the marketing of real estate, real estate services, and real estate securities on an international basis. The economic, political, legal, and financial considerations for developing international real estate investment strategies are outlined. Beginning with an examination of the international marketing environment, the author discusses marketing management and strategies, pricing, promoting real estate products internationally, market research, and financial management. The book also contains an assessment of the future of international real estate marketing. Business Information Alert This book fills a gap in the real estate literature by providing a comprehensive, sophisticated introduction to the marketing of real estate, real estate services, and real estate securities on an international basis. Written by a well-known authority on real estate investment, Marketing Real Estate Internationally addresses the complex economic, political, legal, and financial considerations that must be taken into account before a coherent international real estate investment strategy can be constructed and applied. This is the first practical guide of international real estate marketing to be written specifically for real estate professionals.