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Winning Sales and Marketing Tactics by John Winkler (Hardcover, 1991)

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Author: John Winkler ISBN 10: 0750600543. Title: Winning Sales and Marketing Tactics Item Condition: used item in a good condition. Will be clean, not soiled or stained.

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This book develops a technique for acquiring marketing management tactics and sales skills that will make the reader more money in his business. The text includes 38 main tactics for selling, each of which starts with some forced choice questions leading into the tactical issue. The main tactic is summarized freely, with some examples, in about five minutes of reading time. Then there are 33 self-assessment tests, to position each tactic. Then there are over 150 action point ideas. Each of the tactical chapters takes about 20 minutes to read, summarize and think through. The basis of the mind-mapping technique is also explained.