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Advances in International Marketing Ser.: New Directions in International Advertising Research by Charles R. Taylor (2002, Hardcover)
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Product Description : New Directions in International Advertising Research (Advances in International Marketing, 12) ,This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.
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About this product
Product Identifiers
PublisherEmerald Publishing The Limited
ISBN-100762309504
ISBN-139780762309504
eBay Product ID (ePID)88381933
Product Key Features
Number of Pages296 Pages
LanguageEnglish
Publication NameNew Directions in International Advertising Research
Publication Year2002
SubjectAdvertising & Promotion, Marketing / Research
TypeTextbook
Subject AreaBusiness & Economics
AuthorCharles R. Taylor
SeriesAdvances in International Marketing Ser.
FormatHardcover
Dimensions
Item Height0.7 in
Item Weight20.9 oz.
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceScholarly & Professional
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