Product Information
This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.Product Identifiers
PublisherJohn Wiley & Sons AND Sons LTD
ISBN-139780470821862
eBay Product ID (ePID)88395572
Product Key Features
Number of Pages350 Pages
Publication NameThe 22 Irrefutable Laws of Advertising: and When to Violate Them
LanguageEnglish
SubjectAdvertising
Publication Year2006
TypeTextbook
AuthorMichael Newman
FormatPaperback
Dimensions
Item Height229 mm
Item Weight450 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorMichael Newman