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Enterprise Marketing Management : The New Science of Marketing by Dave Sutton and Tom Klein (2003, Hardcover)

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ISBN-13: 9780471267720, 978-0471267720. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. Format: Hardback.

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Product Identifiers

PublisherWiley & Sons, Incorporated, John
ISBN-100471267724
ISBN-139780471267720
eBay Product ID (ePID)88399609

Product Key Features

Book TitleEnterprise Marketing Management : the New Science of Marketing
Number of Pages240 Pages
LanguageEnglish
TopicMarketing / General, Sales & Selling / General
Publication Year2003
IllustratorYes
GenreBusiness & Economics
AuthorDave Sutton, Tom Klein
FormatHardcover

Dimensions

Item Height0.9 in
Item Weight16.4 oz.
Item Length9.2 in
Item Width6.2 in

Additional Product Features

Intended AudienceTrade

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