Scientific Advertising by Claude. Hopkins (2008, Perfect)

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How advertising laws are established. what makes headlines effective. how to use art in advertising. how to use samples. the best way to test campaigns. the impact of negative advertising.

About this product

Product Identifiers

PublisherCosimo, Inc.
ISBN-10160520045X
ISBN-139781605200453
eBay Product ID (ePID)88419959

Product Key Features

Book TitleScientific Advertising
Number of Pages92 Pages
LanguageEnglish
TopicMotivational & Inspirational, Advertising & Promotion
Publication Year2008
GenreSelf-Help, Business & Economics
AuthorClaude. Hopkins
FormatPerfect

Dimensions

Item Height0.2 in
Item Weight3.8 oz.
Item Length8 in
Item Width5 in

Additional Product Features

Intended AudienceTrade

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