Global e-Commerce and Online Marketing : Watching the Evolution by Wolfgang Fritz (2002, Hardcover)

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By Nikhilesh Dholakia, Wolfgang Fritz, Ruby Roy Dholakia, Norbert Mundorf. Markets and Marketing in the Information Age by Nikhilesh Dholakia and Ruby Roy Dholakia. Subtitle Watching the Evolution. Part II: Online Marketing across the World.

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Product Identifiers

PublisherBloomsbury Publishing USA
ISBN-101567204074
ISBN-139781567204070
eBay Product ID (ePID)88529679

Product Key Features

Number of Pages328 Pages
Publication NameGlobal E-Commerce and Online Marketing : Watching the Evolution
LanguageEnglish
SubjectMarketing / General, E-Commerce / Internet Marketing, General, E-Commerce / General (See Also Computers / Electronic Commerce), Globalisation
Publication Year2002
TypeTextbook
AuthorWolfgang Fritz
Subject AreaBusiness & Economics, Political Science
FormatHardcover

Dimensions

Item Height0.8 in
Item Weight22.6 oz.
Item Length9.2 in
Item Width6.1 in

Additional Product Features

Intended AudienceCollege Audience

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