Been on my list of books to read for a long time, finally got round to buying and reading it. Worth the wait though, a good read with lots of interesting tips - some of which I've put into place already. Unfortunately too many examples of "such and such doing this and getting the sale", and too many examples of using the 'techniques' on kids. Good stuff though, provokes thought about what I say and do which I might not think much of at the time, but might have profound effect of what others make of it.
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