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Product Information
This edition presents recent research and literature in the fast-developing field of strategic management to explain both the strategic decision-making process and its importance to the growth and survival of organizations. Concepts are applied to all types of organizations including large corporations, small entrepreneurial ventures, not-for-profit organizations and global multinationals. Over half of the 41 case studies presented are new to this edition.Product Identifiers
PublisherPearson Education The Limited
ISBN-139780201845556
eBay Product ID (ePID)88801095
Product Key Features
Number of Pages1184 Pages
LanguageEnglish
Publication NameStrategic Management and Business Policy
Publication Year1995
SubjectBusiness
TypeTextbook
AuthorThomas L. Wheelan, J. David Hunger, Thomas L. Wheelen
SeriesWorld Student S.
FormatPaperback
Dimensions
Item Height240 mm
Item Weight1780 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorThomas L. Wheelan, J. David Hunger, Thomas L. Wheelen
