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The Virtual (Key Ideas) by Shields New 9780415281812 Fast Free Shipp PB.. - Picture 1 of 1

The Virtual by Rob Shields (Paperback, 2002)

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£63.00

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Condition:

New

Publisher: Routledge ISBN 13: 9780415281812. Title: The Virtual (Key Ideas) Item Condition: New. Author: Rob Shields ISBN 10: 0415281814. Used-Very Good: The book will be clean without any major stains or markings, the spine will be in excellent shape with only minor creasing, no pages will be missing and the cover is likely to be very clean.

About this product

Product Information

This book looks at the origins and the many contemporary meanings of the virtual. Rob Shields shows how the construction of virtual worlds has a long history. He examines the many forms of faith and hysteria that have surrounded computer technologies in recent years. Moving beyond the technologies themselves he shows how the virtual plays a role in our daily lives at every level. The virtual is also an essential concept needed to manage innovation and risk. It is real but not actual, ideal but not abstract. The virtual, he argues, has become one of the key organizing principles of contemporary society in the public realms of politics, business and consumption as well as in our private lives.