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Marketing Strategy and Competitive Positioning by Graham Hooley, John Saunders, Nigel Piercy (Paperback, 2003)

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Marketing Strategy and Competitive Positioning by Prof Graham Hooley.

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Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.