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Procurement Marketing: A Strategic Concept by Udo Koppelmann (Hardcover, 1998)

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The item is a book hardback or cased book. Pages Count - 200. Binding type - Hardcover. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions.

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A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools. A valuable tool for continual reference.