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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions by Leonard H. Hoyle (Hardcover, 2002)
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Title: Event Marketing: How to Successfully Promote Events, Festivals, Item Condition: used item in a good condition. Will be clean, not soiled or stained. Book Details.
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About this product
Product Information
Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.Product Identifiers
PublisherJohn Wiley & Sons AND Sons LTD
ISBN-139780471401797
eBay Product ID (ePID)89008269
Product Key Features
Number of Pages256 Pages
LanguageEnglish
Publication NameEvent Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Publication Year2002
SubjectMarketing
TypeTextbook
AuthorLeonard H. Hoyle
SeriesThe Wiley Event Management Series
FormatHardcover
Dimensions
Item Height246 mm
Item Weight620 g
Item Width200 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorLeonard H. Hoyle
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