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Brand Spirit : How Cause Related Marketing Builds Brands by Marjorie Thompson and Hamish Pringle (2001, Trade Paperback)

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"Brand Spirit: How Cause Related Marketing Builds Brands" by Hamish Pringle and Marjorie Thompson is a textbook published in 2001 by John Wiley & Sons LTD. This paperback book, measuring 222mm in height and 152mm in width, delves into the subject of marketing and explores how cause-related marketing can be used to build brand loyalty. With 306 pages, the authors provide insights and practical tips on how brands can effectively incorporate social responsibility into their marketing strategies. This book is a valuable resource for students and professionals looking to understand and apply cause-related marketing in their branding efforts.