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Web Analytics For Dummies by Pedro Sostre, Jennifer LeClaire (Paperback, 2007)

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This book is a valuable resource for anyone interested in computer science and web analytics. Written by Pedro Sostre and Jennifer Leclaire, it provides a comprehensive guide to the subject matter. The book is in paperback format and has a height of 235mm and a width of 188mm, with a weight of 522g. It has 384 pages and is published by John Wiley & Sons INC International Concepts. The book is categorised under "Books, Comics & Magazines", "Textbooks, Education & Reference", and "Adult Learning & University". It was published in 2007 and is in English.

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Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You?ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time?and every time.