Product Information
Everyone has their own personal brand essence - their own marketable identity which defines the way that their employers, colleagues and customers perceive them; the trick is to find out what it is - and what it can become...This book is designed to help people to assess what their personal brand is, and the actions they should take to build and develop that brand. It explains how to use the principles of brand management to 'build' your brand and increase its visibility and perceived value. Personal Brand Essence offers a completely new approach to career development which is already producing surprisingly powerful results. The book will help readers to accelerate their career progression, and enhance their value in the employment marketplace. It is an essential reading in the current economic climate.Product Identifiers
PublisherManagement Books 2000 LTD
ISBN-139781852525828
eBay Product ID (ePID)89099811
Product Key Features
Book TitlePersonal Brand Essence
AuthorSteve Connell
FormatPaperback
LanguageEnglish
TopicOpinion of the People
Publication Year2009
Dimensions
Item Height210mm
Item Width148mm
Additional Product Features
Title_AuthorSteve Connell
Country/Region of ManufactureUnited Kingdom