Brand Bubble : The Looming Crisis in Brand Value and How to Avoid It by Edward Lebar and John Gerzema (2008, Hardcover)

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We try to assess the precise condition of the products as objectively as possible. Action & Adventure. second hand – very good. Children & Family. Jacket, cover and booklet may have just slight signs of usage but are not marked or annotated.

About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John
ISBN-10047018387X
ISBN-139780470183878
eBay Product ID (ePID)89115473

Product Key Features

Number of Pages272 Pages
LanguageEnglish
Publication NameBrand Bubble : the Looming Crisis in Brand Value and How to Avoid It
SubjectConsumer Guides, Marketing / General, Decision-Making & Problem Solving, Strategic Planning
Publication Year2008
TypeNot Available
Subject AreaReference, Business & Economics
AuthorEdward Lebar, John Gerzema
FormatHardcover

Dimensions

Item Height1 in
Item Weight16.8 oz.
Item Length9.3 in
Item Width6.4 in

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