I read this book in 2009 when i was studying my photography degree, I borrowed it from the library for 9 months and it changed the way I looked at the industry/ craft and helped me as a freelance photographer. I recently bought this used copy on Ebay, and I'm hoping to go through it all over again. The information could be useful for any UK modern creative service business and although its a bit American in some parts, I highly recommend it as the information is transferable. It does take a bit of time to get in to but its worth every penny.
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