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22 Immutable Laws of Marketing by Trout Jack, Ries Al (Paperback, 1994)

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Title: 22 Immutable Laws of Marketing Item Condition: used item in a good condition. Author: Al Ries, Jack Trout ISBN 10: 0006383459. Publisher: HarperCollins ISBN 13: 9780006383451. Books will be free of page markings.

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Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better.