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Food Is Love: Advertising and Gender Roles in Modern America by Katherine J. Parkin (Paperback, 2007)

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By Katherine J. Parkin. Health, Beauty, and Sexuality: A Woman's Responsibility. --Jennifer Scanlon, Bowdoin College. Author Katherine J. Parkin. A Mother's Love: Children and Food Advertising. Food Is Love.

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item 1 Food Is Love Advertising and Gender Roles in Moder
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item 2 Food Is Love Advertising and Gender Roles in Modern America 9780812219920
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item 3 Food is Love: Advertising and Gender Roles in Modern Am - Paperback NEW Katherin
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item 5 Food Is Love: Advertising and Gender Roles in Modern America.by Parkin New<|
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Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately flattering her skills as a homemaker and preying on her insecurities, advertisers suggested that using their products would give a woman irresistible sexual allure, a happy marriage, and healthy children. Ads also promised that by buying and making the right foods, a woman could help her family achieve social status, maintain its racial or ethnic identity, and assimilate into the American mainstream. Advertisers clung tenaciously to this paradigm throughout great upheavals in the patterns of American work, diet, and gender roles. To discover why, Food Is Love draws on thousands of ads that appeared in the most popular magazines of the twentieth and early twenty-first centuries, including the Ladies' Home Journal, Good Housekeeping, Ebony, and the Saturday Evening Post. The book also cites the records of one of the nation's preeminent advertising firms, as well as the motivational research advertisers utilized to reach their customers.

Product Identifiers

Publisher
University of Pennsylvania Press
ISBN-13
9780812219920
eBay Product ID (ePID)
89532483

Product Key Features

Author
Katherine J. Parkin
Publication Name
Food Is Love: Advertising and Gender Roles in Modern America
Format
Paperback
Language
English
Subject
Zoology
Publication Year
2007
Type
Textbook
Number of Pages
304 Pages

Dimensions

Item Height
229mm
Item Width
152mm

Additional Product Features

Title_Author
Katherine J. Parkin
Country/Region of Manufacture
United States

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Food Is Love: Advertising and Gender Roles in Modern America by Katherine J. Parkin (Paperback, 2007)

All listings for this product

item 1 Food Is Love Advertising and Gender Roles in Moder

item 2 Food Is Love Advertising and Gender Roles in Modern America 9780812219920

item 3 Food is Love: Advertising and Gender Roles in Modern Am - Paperback NEW Katherin

item 4 Food Is Love: Advertising and Gender Roles in Modern America

item 5 Food Is Love: Advertising and Gender Roles in Modern America.by Parkin New<|

item 6 Katherine J. Parkin Food Is Love (Paperback) (US IMPORT)

item 7 Food Is Love: Advertising and Gender Roles in Modern America by Katherine J. Par

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Behave: The Biology of Humans at Our Best and Worst by Robert M Sapolsky (Paperback, 2018)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Ordinary Men: Reserve Police Battalion 11 and the Final Solution in Poland by Christopher R Browning (Paperback, 2001)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Save on Adult Learning & University

The Seven Wonders of the Ancient World by Bettany Hughes. Hardcover. New

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