Applied Social Research Ser.: Attitudes, Behavior, and Social Context : The Role of Norms and Group Membership by Deborah J. Terry (1999, Uk-B Format Paperback)
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ISBN-13: 9780805825664, 978-0805825664. There is strong support for the view that attitude-behavior consistency and persuasion cannot be well understood without reference to the wider social context in which we live.