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Marketing Convergence : How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies by Ted Spiegel and Susan K. Jones (2002, Hardcover)
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About this product
Product Identifiers
PublisherCengage South-Western
ISBN-100538727195
ISBN-139780538727198
eBay Product ID (ePID)89540521
Product Key Features
Number of Pages224 Pages
Publication NameMarketing Convergence : How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies
LanguageEnglish
Publication Year2002
SubjectMarketing / General, General, Teaching Methods & Materials / General
TypeTextbook
Subject AreaEducation, Business & Economics
AuthorTed Spiegel, Susan K. Jones
FormatHardcover
Dimensions
Item Height0.7 in
Item Weight224.5 oz.
Item Length9.1 in
Item Width6.1 in
Additional Product Features
Intended AudienceScholarly & Professional
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