Picture 1 of 1

Stock photo

Thomas, Dr. Brian F. : The Royal Mail Guide to Direct Mail (Mar Amazing Value - Picture 1 of 1

The Royal Mail Guide to Direct Mail by Dr. Brian F. Thomas (Paperback, 1996)

musicMagpie Shop (13050926)

99.2% positive Feedback

Price:

£2.68

Free postage

Estimated delivery Mon, 30 Jun - Thu, 3 Jul

Ships today if you order in the next Ships today if you order in the next 6h 25m

Returns:

30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

Good

About this product

Product Information

The Royal Mail Guide to Direct Mail is a practical DIY manual for all managers. In one handy reference book, it takes the reader through every stage of producing a direct mail campaign. The Royal Mail Guide to Direct Mail is designed for use by both excecutives planning a campaign for the first time as well as being a useful guide for those with more experience. Packed with helpful tips and practical advice, this will be an indispensable guide for non-specialists and marketers alike. This handy reference book takes the reader through every stage of producing a direct mail campaign and includes advice on: - * Identifying your best customers * Reaching potential prospects * Building your own cost effective mailing lists * Generating more business through effective copywriting * Planning and monitoring your campaign and * Examples of best practice The author, Brian Thomas is one of the most experienced practitioners and trainers in direct marketing in Europe.