Pricing and Revenue Optimization by Robert Phillips (2005, Hardcover)

World of Books Ltd (10572882)
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This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.

About this product

Product Identifiers

PublisherStanford University Press
ISBN-100804746982
ISBN-139780804746984
eBay Product ID (ePID)89607377

Product Key Features

Number of Pages368 Pages
Publication NamePricing and Revenue Optimization
LanguageEnglish
SubjectMarketing / General, Public Finance, Operations Research
Publication Year2005
TypeTextbook
AuthorRobert Phillips
Subject AreaBusiness & Economics
FormatHardcover

Dimensions

Item Height1.1 in
Item Weight29.7 oz.
Item Length10 in
Item Width7 in

Additional Product Features

Intended AudienceScholarly & Professional
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