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Type Specific: Designing Custom Fonts for Function and Identity by Charlotte Rivers (Hardcover, 2005)

World of Books Ltd (10321923)

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Author:Rivers, Charlotte. Type Specific: Designing Custom Fonts for Function and Identity. Type Specific shows designers how typefaces designed for a specific purpose succeed by exploring each of the features that must be considered.

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Type Specific shows designers how typefaces designed for a specific purpose succeed by exploring each of the features that must be considered. These include letterforms, counterspaces, cross sections, ascenders/descenders and junctions and how they work, in both print and screen, across a range of applications: posters, directories, newspapers and magazines, CD covers, packaging, signage and film titles - including The Kitchen's organic paintbrush front for the promotion of Levi's Vintage Clothing and Saturday's elegant stencil-style face for the Chen Pascual identity. The whole gamut from free-from to precision is explored.