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Product Information
Services Marketing explores the development of services marketing from its early origins of its establishment as a legitimate and indispensible domain of managerial activity. It demonstrates that first-rate services marketing is crucial to the growth of large developed economies and to the fortunes of smaller countries and more peripherally located countries. This text covers the origins and the establishment of the services marketing domain; the management of service quality; functional aspects of services marketing and the future of services marketing. A valuable book for marketing academics, students and professionals.Product Identifiers
PublisherSAGE Publications INC International Concepts
ISBN-139780952359708
eBay Product ID (ePID)89628392
Product Key Features
Publication Year1997
SubjectMarketing
Number of Pages296 Pages
LanguageEnglish
Publication NameServices Marketing: Text and Readings
TypeTextbook
AuthorDavid Carson, A. Gilmore
FormatPaperback
Dimensions
Item Height250 mm
Additional Product Features
Country/Region of ManufactureUnited States
EditorA. Gilmore, David Carson
