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The Customer Centric Enterprise : Advances in M. Tseng, Piller, Tseng, Pille<| - Picture 1 of 1

The Customer Centric Enterprise: Advances in Mass Customization and Personalization by Frank Piller, Mitchell M. Tseng (Paperback, 2003)

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£247.99

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New

Author: Tseng, Mitchell M./ Piller, Frank T. (EDT)/ Tseng, Mitchell M ISBN 10: 3540024921. Publisher: Springer ISBN 13: 9783540024927. Used-like N : The book pretty much look like a new book. There will be no stains or markings on the book, the cover is clean and crisp, the book will look unread, the only marks there may be are slight bumping marks to the edges of the book where it may have been on a shelf previously.

About this product

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Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.