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The 22 Immutable Laws Of Marketing by Al Ries 9781861976109 NEW - Picture 1 of 1

The 22 Immutable Laws Of Marketing by Al Ries, Jack Trout (Paperback, 1994)

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Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.