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Strategy of Desire by Ernest Dichter (2002, Trade Paperback)
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ISBN-13: 9780765808943, 978-0765808943. He goal was to help explain why people act the way they do and how positive behavioral change might be achieved. Dichter's survey and analysis of behavior ranges widely.
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About this product
Product Identifiers
PublisherRoutledge
ISBN-100765808943
ISBN-139780765808943
eBay Product ID (ePID)89666960
Product Key Features
Number of Pages328 Pages
Publication NameStrategy of Desire
LanguageEnglish
Publication Year2002
SubjectGeneral, Motivational & Inspirational, Movements / Behaviorism
TypeTextbook
Subject AreaSelf-Help, Psychology
AuthorErnest Dichter
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight18.4 oz.
Item Length9.4 in
Item Width6.9 in
Additional Product Features
Intended AudienceCollege Audience
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