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Join the Conversation : How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership by Joseph Jaffe (2007, Hardcover)
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Chapter 1. Talking "At" vs. Talking "With". Chapter 2. The many-to-many model. Chapter 3. Can Marketing be a Conversation?. Chapter 4. The birth of generation "i".
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100470137320
ISBN-139780470137321
eBay Product ID (ePID)89685840
Product Key Features
Book TitleJoin the Conversation : How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
Number of Pages320 Pages
LanguageEnglish
Publication Year2007
TopicBusiness Communication / General, Marketing / General, Customer Relations, Advertising & Promotion
IllustratorYes
GenreBusiness & Economics
AuthorJoseph Jaffe
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight18.4 oz.
Item Length9.1 in
Item Width5.9 in
Additional Product Features
Intended AudienceTrade
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