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Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising by Luke Sullivan (Paperback, 2008)

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This paperback book titled "Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising" by Luke Sullivan is a valuable resource for anyone interested in the field of advertising. It contains 352 pages of useful information on advertising techniques and strategies, making it an essential textbook for students studying advertising or professionals looking to improve their skills.