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The Blackwell Encyclopedic Dictionary of Marketing by Barbara R. Lewis, Dale Littler (Paperback, 1999)

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ISBN-13: 9780631214854, 978-0631214854. The Blackwell Encyclopedic Dictionary of Marketing Author(s): Barbara R. Lewis, Dale Littler. Format: Paperback.

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Product Information

The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

Product Identifiers

PublisherJohn Wiley & Sons AND Sons LTD
ISBN-139780631214854
eBay Product ID (ePID)89700237

Product Key Features

Number of Pages284 Pages
Publication NameThe Blackwell Encyclopedic Dictionary of Marketing
LanguageEnglish
SubjectWriting & Reading, Marketing
Publication Year1999
TypeReference
AuthorBarbara R. Lewis, Dale Littler
FormatPaperback

Dimensions

Item Height234 mm
Item Weight502 g
Item Width173 mm

Additional Product Features

EditorDale Littler, Barbara R. Lewis
Country/Region of ManufactureUnited Kingdom

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