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McQuail's Mass Communication Theory by Denis McQuail (Paperback, 2010)

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Product Description : McQuails Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literatureFully uptodate this new edition includes New boxed case studies on key research publications familiarizing students with the critical research texts in the field A new streamlined structure for better navigation More definitions examples and illustrations throughout to bring abstract concepts to life Major updates on new media globalization work and economyMcQuails Mass Communication Theory is the indispensable resource no student of media studies can afford to be without