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Media Advocacy and Public Health: Power for Prevention by Lori Dorfman, David H. Jernigan, Lawrence M. Wallack, Makani Themba-Nixon (Paperback, 1993)

BOOKS etc. (532738)

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ISBN-13: 9780803942899, 978-0803942899. If you answered yes, this is the book of concrete examples and advice for you. "This book is for those who want to move beyond caring to action. For those who want to make a difference, this book can be the difference.".

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How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media. The concept of media advocacy as a central strategy for the prevention of public health problems is discussed in this unique book. Traditional communication strategies like social marketing focus on giving people a message; media advocacy gives people a voice. The book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse.