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Lovemarks: The Saatchi & Saatchi Designers' Edition by Kevin Roberts (Hardcover, 2007)

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Price:

£51.53

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Estimated delivery Wed, 4 Jun - Thu, 12 Jun

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Condition:

Good

About this product

Product Information

Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks. His argument is that brands, numbed by the assault of commodification and customer indifference, have run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers. Following the rapid uptake of the concept, Roberts has now taken it one step further by turning the book itself into a lovemark.