Marketing Strategy and Competitive Positioning by Nigel F. Piercy, Graham Hooley, Brigitte Nicoulaud and John Saunders (2008, Perfect, Revised edition)
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Product Description : Thoroughly updated with new examples and the latest research findings this new edition also boasts updates case studies in each chapter taken from recent editions of the Financial Times that illustrate the practical implications of the issues raised
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Product Information
Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.Product Identifiers
PublisherPrentice Hall PTR
ISBN-100273706977
ISBN-139780273706977
eBay Product ID (ePID)89726668
Product Key Features
Number of Pages636 Pages
LanguageEnglish
Publication NameMarketing Strategy and Competitive Positioning
Publication Year2008
SubjectMarketing / General
FeaturesRevised
TypeTextbook
AuthorJohn Saunders, Graham Hooley, Brigitte Nicoulaud, Nigel F. Piercy
Subject AreaBusiness & Economics
FormatPerfect
Dimensions
Item Height1.3 in
Item Weight42.4 oz.
Item Length7.5 in
Item Width9.7 in
Additional Product Features
Edition Number4
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