Product Information
The importance of strategy in determining the success or failure of a business has received increasing recognition in recent years. This book provides a concise and clear introduction to this crucial subject, cutting through the jargon and abstractions frequently surrounding strategic theory. It covers all major theoretical developments to date, and shows how these can be used in formulating strategic objectives and as the means of achieving them. He recognizes that each business or industry faces unique strategic problems, so that there are no facile 'standard formulae'. Students at all levels of management education; practising managersProduct Identifiers
PublisherJohn Wiley & Sons AND Sons LTD
ISBN-139780631139874
eBay Product ID (ePID)89872491
Product Key Features
Publication Year1985
SubjectBusiness
Number of Pages208 Pages
LanguageEnglish
Publication NameBusiness Strategy: an Introduction
TypeTextbook
AuthorJohn Grieve Smith
FormatPaperback
Dimensions
Item Height220 mm
Item Width140 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorJohn Grieve Smith