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Competitive Intelligence for the Competitive Edge by Alan Dutka (1999, Hardcover)
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Product Description : Written from a practitioner's perspective, this book explains how to integrate a company's operationsparticularly marketing, advertising, and strategic planningwith the latest competitive intelligence techniques in order to achieve positive results in all areas.
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About this product
Product Identifiers
PublisherMcGraw-Hill Companies, T.H.E.
ISBN-100844202932
ISBN-139780844202938
eBay Product ID (ePID)89982497
Product Key Features
Number of Pages320 Pages
LanguageEnglish
Publication NameCompetitive Intelligence for the Competitive Edge
SubjectBusiness Ethics, Commerce, General, Strategic Planning
Publication Year1999
TypeTextbook
Subject AreaBusiness & Economics
AuthorAlan Dutka
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight20.8 oz.
Item Length9.3 in
Item Width6.4 in
Additional Product Features
Intended AudienceScholarly & Professional
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