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Perspectives in Consumer Behaviour by Thomas S. Robertson, Harold H. Kassarjian (Paperback, 1991)
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- Buy it nowPerspectives in Consumer Behavior Harold H., Robertson, Tom Kassa
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About this product
Product Information
This supplementary book of readings for consumer behaviour courses features a collection of reprinted and original articles that present research in consumer behaviour in the 1990s, including the newly developing topics of affect, mood, experimental behaviour research and naturalistic enquiry.Product Identifiers
PublisherPearson Education The Limited
ISBN-139780136587095
eBay Product ID (ePID)89989819
Product Key Features
Number of Pages550 Pages
Publication NamePerspectives in Consumer Behaviour
LanguageEnglish
SubjectMarketing
Publication Year1991
TypeTextbook
AuthorThomas S. Robertson, Harold H. Kassarjian
FormatPaperback
Dimensions
Item Height235 mm
Item Weight911 g
Item Width178 mm
Additional Product Features
EditorHarold H. Kassarjian, Thomas S. Robertson
Country/Region of ManufactureUnited Kingdom
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